Crunchy Nut wanted a social campaign that offered more than just a data capture in a competition.

We created A contest to find the nation’s ultimate Crunchy Nutter and used UGC to pick four finalists. These poor sods went head to head in challenges that tested their dedication to Crunchy Nut.

We partnered with influencers to set the tone for ‘nutty’ crunchy nut shenanigans.

Once we had our contestants, we put them to work through a series of challenges, the best 2 got to a head-to-head finale where the winner was crowned the ultimate crunchy nutter and went home with a year’s supply of crunchy nut.