FWA AWARDS - SITE OF THE DAY
The UFC wanted a way to connect with their fans on social, so we built a game that took all the tension of a pre-fight staredown and brought it to the masses.
The gameplay was essentially Guitar Hero but with facial features.
Each staredown was recorded and automatically turned into a shareable gif that could be posted directly to social.
They weren’t as hectic as the one below, I think the embedding went a bit weird…
