W3 Award winner: best in show 2018

Everyone loves Pringles, but apparently only if they’re the original or salt & vinegar flavour.
We created a suite of social videos to raise awareness of those poor, abandoned other flavours.

We sold the idea in 3 words - “internet renaissance painting”
We wanted people to notice something different every time they watched our videos, drawing them further and further into the Pringle’s world of flavour.